When talking about publishing a book on direct marketing youve once mentioned in an interview that if you can define something. If you want to sell anything to anyone or persuade folk to support your cause listen to the podcast. Commonsense direct marketing by drayton bird, paperback. Commonsense direct and digital marketing kogan page. While some of these books are hard to find, many are readily available in low cost editions. Best marketing books drayton bird knows more about direct marketing than anyone in the world. Its been said drayton bird knows more about direct marketing than anyone in the world. Dec 30, 1988 as direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood. Drayton bird is a man with over 40 years experience in direct marketing and advertising. Drayton bird loves his trade, which is why he has nothing but ridicule for its poseurs and impostors jeremy bullmore, former chairman, j walter thompson and director, wpp drayton bird is the best direct marketing man in the world.
To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further. Drayton bird was named by the cim as one of 50 living individuals, worldwide, who have shaped modern marketing. Drayton bird is an oldschool direct marketer and advertiser. You really have nothing to lose the risk is all mine. I now run drayton bird associates in bristol, write copy every day, and am working on my 5th marketing book, due for release in february 2015. Campaign if you can spare the time to read only one directmail book this is it. The late advertising great, david ogilvy, said that drayton knows more about direct marketing than anyone else. He worked along side fellow greats such as eugene schwartz and david ogilvy, who famously claimed that drayton knew more about direct marketing than anyone else in the world. David ogilvy said of him drayton bird knows more about direct marketing than anyone in the world. The money invested in this book has been one of my wisest choices.
How many of them had read what drayton considers to be the single most important book on copywriting and marketing claude hopkins. But since 1982, when it first came out, nobody has asked for their money back. In an updated edition of this acclaimed volume, international direct marketing expert drayton bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. His book, commonsense direct and digital marketing, out in 17 languages, has been the uks best seller on the subject every year since 1982. As a longtime associate of the greatest genius in advertising historydavid ogilvydrayton has been in the epicenter of the marketing and advertising business for more yearsand knows more about themthan most anyone on the planet. Read through the wise guidance of drayton birds words and adapt what youve learned to your own niche and marketing strategy. He says most people in marketing cannot even describe what marketing means. Drayton bird is a first rate author when it comes to direct marketing.
Drayton birds commonsense direct and digital marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, nonnonsense style. Drayton bird is a legendary direct marketing expert and writer who was once described as knowing more about direct marketing than anyone else in the world. Later drayton bird was a partner of trenearharvey, bird and watson, the largest direct marketing agency in the uk and then he formed his own consulting firm, drayton bird direct. Packed with examples and illustrations from dozens of. Commonsense direct and digital marketing drayton bird. To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than drayton bird s. And he was my guest for a radio interview this morning.
Drayton charles colston bird fidm frsa born august 1936 is a british marketing expert and public speaker. In 2003 the chartered institute of marketing named drayton bird one of the 50. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, nononsense style. Jun 03, 2007 drayton birds commonsense direct and digital marketing needs no introduction to marketers and direct marketers. The book was first published in 1982, and this new edition upholds the tradition of excellence established in previous editions, with the added bonus of a larger, easytoread format. Michael leander shares a few insights about the grand ol man of direct marketing.
As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood. David ogilvy said he knows more about direct marketing than anyone in the world. A practical yet entertaining guide to the intricacies of direct marketing. Commonsense direct marketing is packed with international case studies that show how companies worldwide have implemented the authors ideas, and covers a vast range of strategies necessary for a successful campaign. But if youre still not sure, ill trot out my favourite testimonial, from marketing legend, david ogilvy. He ran the worlds largest direct marketing agency for david ogilvy. Commonsense direct and digital marketing by drayton bird. Drayton bird s commonsense direct and digital marketing needs no introduction to marketers and direct marketers.
Ten classic direct marketing books ken mccarthy internet. If you read no other book on direct marketing you should find the time to read this one direct marketing international read it and reread it. The legendary advertising man david ogilvy once said drayton bird knew more about direct marketing than anyoneelse in the world. Drayton bird co founded a marketing agency in 1977 that became the u. Ever since, he has worked for himself, helping brands with their direct marketing and writing books to help everyone be better. Bird, drayton an apparently unread copy in perfect condition. Drayton birds commonsense direct and digital marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, nonnonsense style. A great book to read and reread and one that i wish i had read earlier in my career. I have no idea how many thousands of copies have been sold in 17 languages. Jun 24, 20 5ws of marketing explained in this training video by the british advertising and direct marketing legend drayton bird. For many years, commonsense direct marketing has enjoyed an unrivalled reputation as the authoritative textbook, and latterly as a definitive mini institute. Shop for direct marketing books in marketing books. Drayton bird for many years, commonsense direct marketing has enjoyed an unrivalled reputation as the authoritative textbook, and latterly as a definitive mini institute.
Marketing adventures with drayton bird persuasion play. Packed with examples and illustrations from dozens of companies around the. He published his first novel, some rats run faster when 27. The latest edition takes the book into new territory the field of digital marketing. A few hours before writing this i was thinking about drayton bird and how he is the indirect cause of a lot of the business and marketing challenges.
Making them a part of your day will change your life. Drayton bird is a british marketing expert and public speaker david ogilvy said of him drayton bird knows more about direct marketing than anyone in the world. Eric van vooren of bbdo direct in brussels said without doubt the best marketing book which exists. The nobs blueprint to building a lifechanging business paperback at walmart and save. Sofii written with such a wit and lightness of touch. His book on the subject has been a bestseller for decades. When talking about publishing a book on direct marketing youve once mentioned in an interview that if. How to write sales letters that sell, marketing insights and.
Listen to drayton share his insights in a polemic the next 100 days podcast episode. As youve already read above, david ogilvy said he knows more about direct. How to write sales letters that sell, marketing insights and outrages. In various capacities mostly as a writer drayton has helped sell everything from airbus planes to peppa pig. Drayton bird associates puts draytons 45 years experience, in all aspects of the industry, to good use in handling and advising on direct marketing and other marketing activities for clients large and small all over the world. Drayton birds commonsense direct and digital marketing needs no. How to write sales letters that sell by drayton bird. Drayton bird london, united kingdom the cim named drayton one of 50 people who shaped todays marketing. Common sense direct and digital marketing drayton bird.
Commonsense direct marketing is a compilation of many of the lessons that he learned about direct marketing from his many years of inthetrenches experience. Mar 11, 2018 the legendary advertising man david ogilvy once said drayton bird knew more about direct marketing than anyoneelse in the world. Drayton bird knows more about direct marketing than anyone else in the world please dont miss this offer because it may not be around for ever. Drayton s standing has long been widely recognised. Starting off as a journalist and then becoming a copywriter, by age 27 he was already creative director of a london advertising agency. As a longtime associate of the greatest genius in advertising historydavid ogilvydrayton has been in the epicenter of the marketing and advertising business for more yearsand knows more about themthan most anyone on. Drayton bird is a direct marketing expert named by the chartered institute of marketing as one of 50 living individuals who have shaped todays marketing. Jan 06, 2007 drayton birds commonsense direct and digital marketing needs no introduction to marketers and direct marketers. Drayton bird knows more about direct marketing than anyone in the world. Commonsense direct marketing bird, drayton by drayton bird and a great selection of related books, art and collectibles available now at. People all over the world have been lucky enough to learn from him.
May 03, 2019 its been said drayton bird knows more about direct marketing than anyone in the world. Though we are operating a restricted library service at present, our extensive collections of e book, ejournals and other online resources remain readily available and we continue to support students remotely. Welcome to bird droppings the chartered institute of marketing named him one of 50 individuals whove shaped todays marketing. It gives the marketer the tools, techniques and structure. In his characteristic and witty style, drayton bird offers a practical yet entertaining guide to the intricacies of direct marketing. And david ogilvy said he knows more about direct marketing than anyone in the world. When talking about publishing a book on direct marketing youve once mentioned in an interview that if you can define something, you own it to a degree. Michael ball, chairman, the ball partnership 51 helpful marketing ideas.
Ive only seen one book with a money back guarantee. Commonsense direct and digital marketing edition 5 by. Drayton bird s commonsense direct and digital marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, nonnonsense style. David ogilvy once said drayton bird knows more about direct marketing than. By 1984 this had become the largest and most well known direct agency in the.
1599 857 28 1533 1599 650 921 1430 817 81 1100 89 393 790 1144 82 180 497 470 1126 1444 1426 151 1061 334 1138 116 1084 149 1030 1040 1353 1192 118 934 735 750 529 978 295